We’re nearing the end of June, and I am already hearing people make excuses for not pursuing their business objectives. I have heard things such as:
- “We can’t do anything because of vacation schedules.”
- “Everyone is in summer mode so let’s reconvene in September.”
- “No one will pay attention during the summer.”
Oh, really? I don’t know about you, but Citibank still wants my mortgage payment this summer, not to mention that Stop and Shop demands cash or a credit card when I am paying for groceries.
On vacation indeed! Sure we’d all like to kick back and take it a bit easier during the summer. And some of us might even get to take off a wee bit of time to go on vacation. But putting off business development planning and initiatives until the fall or holding back from any sort of sales training simply because it is summer, well, that’s plain nutty.
In these most difficult of times, the companies that rise to the top and survive (and maybe even thrive) will be those that are serious about their growth and willing to do what they need to do to reach their goals. They acknowledge summer, sure, but that doesn’t mean they withdraw from sales and marketing activities.
Want to get ahead? Why not engage in some sales training or consulting right now while your competition might be kicking back. Take a look at your social-media strategy, revisit your PR efforts and do what you need to do to grow your business.
Into the pool everyone.
Sign up for The Lead and get a new tip in your inbox every day! More tips:
- Keep Building Your Brand, No Matter What
- How to Survive the Recession
- Cure for the Summertime Sales Blues
Adrian Miller is the founder of Adrian Miller Sales Training. To find out more or to visit her blog go to http://adrianmiller.wordpress.com.