Is it better to focus time and energy on one project to generate leads and new business? Or will you see more results by dividing your time and energy among 10 different projects to enhance your marketing?
When we multitask, (i.e., try to perform two or more related tasks at the same time or by alternating rapidly among them) errors greatly increase. That is according to a study done by David Meyer of The Brain, Cognition and Action Laboratory at the University of Michigan.
A Harvard Business Review article from 2010 claims that multitasking leads to as much as a 40 percent drop in productivity, increased stress and a 10 percent drop in IQ. And a 2009 study at Stanford University looked at 100 students who multitasked during the day, juggling various forms of technology, the Internet, school work, classes, etc. What they found was that the more the students multitasked, the worse they performed on the tasks they were attempting.
Let’s bring back our focus, and I bet we could also see an increase in desired results, especially in our marketing.
Source: Maribeth Kuzmeski, founder of Red Zone Marketing, LLC