The National Association of Health Underwriters (NAHU) has installed its 2012-2013 board.
Bruce Benton, the new president, is a partner at Genesis Financial & Insurance Services, Sherman Oaks, Calif. He succeeds Mel Schlesinger of Living Benefit Insurance, Winston-Salem, N.C., who will serve on the board at NAHU, Washington., as immediate past president.
Genesis Financial has been offering health savings account (HSA) services, financial services for individuals facing life-threatening illnesses, long-term care insurance (LTCI), and human resources services and payroll services as well as major medical insurance and traditional employee benefits products.
Benton got into the insurance business in 1981, as an agent selling life, disability and financial services products with Equitable Life, according to the Genesis Financial website. He's been at Genesis Financial since 1998. He also is a musician who left school to sign a recording contract with a record company, and he has played in a local band while working in the insurance industry.
Tom Harte, the president-elect, is president of Landmark Benefits Inc., Chester, N.H.
Harte helped NAHU explain why consumers should care about the full cost of health care, not just the patient's share of the cost, in a video posted on the NAHU website. Harte told consumers that MRIs can be three times as expensive at some facilities as at others, and that CT scans at some facilities are more than four times as expensive as at others.
"We already know how to shop for our TVs and our cars," Harte said in the video. "Why can't we do the same with our health care?"
The other new officers are Ryan Thorn of Ryan P. Thorn Insurance Planning Inc., South Jordan, Utah, who will be vice president; Don Goldmann of Word & Brown, Orange, Calif., who will be treasurer; and Jim Stenger of BenefitMall, Morristown, N.J., who will be secretary.
The membership chair is Carol Matznick of Greensboro, N.C., and the legislative chair will be Joan Galletta of Jacksonville, Fla.
NAHU represents about 100,000 health insurance agents and brokers. It has played a prominent role in talking to members of Congress and regulators at state and federal agencies' about health producers' views on implementation of the Patient Protection and Affordable Care Act of 2010 (PPACA).
Correction: An earlier version of this article described NAHU's location incorrectly. NAHU has moved to Washington.