Filed Under:Health Insurance, Disability

Unum Preps Employers for Open Enrollment

Unum is telling employers that how they say what they say matters. (LHP Photo/Allison Bell)
Unum is telling employers that how they say what they say matters. (LHP Photo/Allison Bell)

Unum Group Corp. (NYSE:UNM) is getting ready for the upcoming benefits open enrollment season by sending employers a benefits primer.

Unum, Chattanooga, Tenn., is encouraging employers to try to increase satisfaction and plan enrollment rates by using what it calls a "3+3" communication strategy.

Unum traditionally has been best known as a disability insurer, but it has been promoting itself as source of absence management services, voluntary benefits and general benefits advice in recent years.

In the new benefits guide, Unum contends that effective benefits education is a tool employers can use to address the current low levels of employee satisfaction as the economy starts to move toward recovery.

Unum says employers can use the strategy by exposing employees to benefits communications at least 3 weeks before the enrollment through 3 different channels.

Employees who received communications through a 3+3 program "were much more likely to report they had enough time to make informed choices compared to those who had less time to become familiar with their benefits," the company says.

Featured Video

Most Recent Videos

Behind the scenes with Vicki Gunvalson [VIDEO]

Provided by LIFEHEALTHPRO

In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI

Provided by LIFEHEALTHPRO

Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's

Provided by LIFEHEALTHPRO

An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Protesters Disrupt WellPoint Annual Meeting

Provided by LIFEHEALTHPRO

Hecklers call for more disclosures of information about political contributions.

Related resources

More Resources

Comments

Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Close
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.