Have you ever run into a person in your travels who some would deem a competitor? Did that person greet you with hugs and smiles and lay it on really thick as if he were your long-lost friend? And after he was gone, did you just not feel good?
Back in the ‘80s, I encountered some psychological warfare when a competitor invited an associate of our company for a series of lunches and drinks. These meetings eventually lead to discussions about what wasn’t working with our company.