Filed Under:Life Insurance, Life Planning Strategies

Aviva: 2 in 3 Women Are Uncomfortable with Their Financial Situation

Photo credit: Stuart Miles
Photo credit: Stuart Miles

Most Americans are uncomfortable with their financial situation, lack understanding of financial products, don’t feel prepared for retirement and rarely discuss finances, according to a new report.

Aviva U.S.A., West Des Moines, Iowa, published this finding in a summary of results from an online survey of 2,068 adults aged 18 and older. The survey was conducted in collaboration with The Mayo Clinic, Rochester, Minn.

The survey reveals that two out of three men report feeling stressed, their financial situation being the primary contributing factor. The survey also shows that two out of three American women are uncomfortable with their financial situation.

Despite those concerns, only about one in five of those surveyed works with a financial services professional; those who do are 130% more likely to feel comfortable with their financial situation than those who do not, the survey finds.

Among the survey’s additional findings:

  • People who work with a financial services professional are more than twice as likely to feel      comfortable with their current financial situation as those who do not.
  • Just one in three respondents feels they are, or will be, prepared for retirement.
  • Forty-three percent of people surveyed who own life insurance say they probably don’t have enough.
  • Those who do not own life insurance are 45% more likely to feel highly stressed than those who do own life insurance.
Top Sales and Marketing Ideas - 2014

Special Feature

2014 100 Best Sales & Marketing Ideas

There are a million ways to sell an insurance product, and any one of them may work depending on your target market, your product lineup and your own unique skill set.

Explore Now
More Resources



Advertisement. Closing in 15 seconds.