Filed Under:Health Insurance, Ltci

Researchers: Producer Role in Exchanges Still Evolving

Exchange builders in Colorado and other states face producer relations questions. (AP Photo/Peter M. Fredin)
Exchange builders in Colorado and other states face producer relations questions. (AP Photo/Peter M. Fredin)

The exchange builders in states with active exchange design programs still seem to be deciding how to work with health insurance agents and brokers.

Mark Hall and Katherine Swartz touch on producer relationship considerations in a paper on exchange construction efforts in California, Colorado and Maryland.

In California, agents "complained vocally at one  point that the exchange would freeze them out of selling through the exchange," the researchers say. "Efforts have been taken  to reassure them that their participation is welcome,  especially for the employers’ Small Business Health  Options Program (SHOP) exchange, recognizing that  most employers rely on agents to help them choose  insurance."

But "the compensation and role of  agents remain to be determined," the researchers say.

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Nichole Morford

Nichole Morford
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