Filed Under:Health Insurance, Ltci

HHS to Ramp Up Alzheimers.gov Campaign

The feds expect to spend $8.2 million on outreach. (AP Photo/David Duprey)
The feds expect to spend $8.2 million on outreach. (AP Photo/David Duprey)

The Administration for Community Living (ACL) is planning to launch a marketing campaign for the federal government's new Alzheimer's resources website, http://www.alzheimers.gov, in early August.

The ACL, an arm of the U.S. Department of Health and Human Services (HHS), launched the site in May and attracted 15,000 unique visitors to the site within the first 24 hours, ACL officials said Monday during a presentation in Washington, at a meeting of the federal Advisory Council on Alzheimer's Research, Care and Services.

One goal for the site is to "Make It Sticky," officials said.

The Associated Press, the Washington Post and many other news organizations covered the launch of the site, and it was featured prominently on the NBC Nightly News with Brian Williams, officials said.

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Nichole Morford

Nichole Morford
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