Filed Under:Health Insurance, Ltci

3in4: Got Radio Exposure

The 3in4 bus visited New York in June. (LHP Photo/Allison Bell)
The 3in4 bus visited New York in June. (LHP Photo/Allison Bell)

Organizers of the 3in4 Need More long-term care insurance (LTCI) promotional campaign say the campaign's radio public service announcement (PSA) program generated about $1.4 million in exposure.

The 3in4 Association, Kirkland, Wash., has been sending an elder care specialist, Marion Somers, around the country in a vintage Greyhound bus to draw attention to the need for long-term care (LTC) planning.

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Nichole Morford

Nichole Morford
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