Today — and every day through the beginning of 2030 — 10,000 Baby Boomers will turn 65, marking one of the biggest demographic shifts our country has ever seen. There's a lot to say about this market: they're forward-thinking, Web-savvy and feel significantly younger than they actually are. Spanning two full decades, they're also very hard to label. Boomers in their mid-forties have different needs and concerns than those who have just reached retirement age. Below, you'll find more on the specific needs of each segment of this market.