Mitt Romney doesn't have to be likeable, just "likeable enough" to win in November. Or, at least, so says his campaign staff, who hold doggedly — and for good reason — to the notion that the weak U.S. economy will be the deciding factor in this year's race. Already, poll results are close in traditionally Democratic states like Michigan and Wisconsin. Swing voters, too, may be primed to vote red: Team Romney identifies white, middle-class, married women between the ages of 35–55 as the archetypal swing voter, noting that the women who wanted change four years ago may be looking for the same thing from a new source this time around.
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, click the "Reprints" link at the top of any article.
The Romney campaign: battle stations
From The Economist
Comments
Special Features
2013 Outlook As we move into a transition year, check out LifeHealthPro's conjectures for the life, annuities, health and disability markets.
100 Best Sales & Marketing Ideas Whether you want ideas for referrals, generating leads or just listening to your clients better, we have the sales and marketing tips you need.
The Complete ELNY Saga For more than two decades, the Executive Life Insurance Company of New York (ELNY) has been bled for billions of dollars while languishing in a state-imposed purgatory.
Life Insurance A-Z This alphabetical-themed infographic will help your clients feel more comfortable discussing life insurance protection concepts.
2012 Advisor of the Year Through a very thorough nomination process we look to find a top producer who is a true cornerstone of a community.
Senior Survey 2011 In this special section, find out how seniors build their nest egg, make an estate plan, finance their health care and where they live.
