Filed Under:Your Practice, Brokerage

5 Rules of Successful Email Marketing

Have you ever received an e-mail that piqued your interest? Perhaps it spoke to a relevant business concern or contained an offer that came just in the nick of time. Despite what you might have assumed, this may not have been a coincidence. With segmented or “trip-wire” email marketing, it’s now possible to deliver messages targeted directly to the unique interests and needs of your prospects. Here are a few steps you can follow to develop your lead-nurturing e-marketing campaign.

1. Create offers. Last week, I heard a business mentor’s advice: “If you want people to do something for you, do something for them first.” This is the foundational premise of email marketing. Give your prospects something that is of value to them. But first, get to know a little bit about your target audience. What are they interested in? What do they want to learn about? What are their goals? What problems do they face? Here are some sample offerings:

Featured Video

Most Recent Videos

Prospects not listening to voice mail? Arrange a phone date


Redesigning your phone life is more important than finding the “best words” for a voice mail in today’s culture.

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.