The insurers that participate in the Centers for Medicare & Medicaid Services (CMS) Medicare Advantage program are trying to generate their own "fall season" fever.
The Medicare Advantage program gives private insurers a chance to sell commercial alternatives to the traditional Medicare plan. The 2013 Medicare Advantage open-enrollment season is set to run from Oct. 15 to Dec. 7.
Some insurers have been promoting their use of relatively narrow, low-cost provider networks as a selling point, and others have been promoting their use of unusually active efforts to manage and coordinate patient care as a virtue.
UnitedHealth's UnitedHealthcare unit said a "new preferred pharmacy network" will "deliver more savings."