Filed Under:,

Northwestern Mutual: Retirement planning a top driver for obtaining life insurance

Life insurance a retirement planning tool (AP Photos/Charlie Neibergall)
Life insurance a retirement planning tool (AP Photos/Charlie Neibergall)

One in four Americans is incorporating life insurance into their retirement planning strategy according to results from a recent poll from Northwestern Mutual Life Insurance Company, Milwaukee, Wis. (Northwestern Mutual).

The poll, conducted online by Harris Interactive reported that retirement planning was the top reason that individuals 18 and up purchase life insurance. Marriage, traditionally a major reason for people to obtain coverage was still a prominent incentive with 32 percent of respondents purchasing life insurance once they are wed and another 22 percent purchasing coverage following the birth of child and 19 percent purchasing after coverage after buying a home.

Featured Video

Most Recent Videos

Prospects not listening to voice mail? Arrange a phone date


Redesigning your phone life is more important than finding the “best words” for a voice mail in today’s culture.

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.