How many people in your community know who you are and what you do? If they hear the name of your business, what is the brand they associate with it? Is your brand any different than any other financial advisor in town? Do you have a unique message and marketing initiative that helps you stand out from the crowded field of financial advisory firms?
We live in a time of incredible opportunity. As more and more aging boomers are looking to retire, someone with a unique and compelling brand in their community will be poised to grow his or her business dramatically.