Filed Under:Life Insurance, Sales Strategies

Combatting consumers' life insurance apathy

Image: FreeDigitalPhotos.net

Image: FreeDigitalPhotos.net

Editor’s Note: This is the fifth installment of a six-part series on threats to the independent life insurance distribution channel, running in each issue of Life Insurance Selling through the remainder of 2012. To read previous installments, use the links below.

 

Consumers are focused on other financial priorities

According to the nonprofit LIFE Foundation and LIMRA’s 2012 Insurance Barometer Study, nearly a third of all consumers believe they need more life insurance.

People don’t understand life insurance

Most life insurance policy owners neither read nor fully understand their policies, and they have little interest in voluntarily acquiring additional information. Getting people who don’t own life insurance to understand what they’re being asked to buy is another big challenge.

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Nichole Morford

Nichole Morford
Managing Editor

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