Wealth managers talk about the boomer demographic

With 10,000 boomers becoming “seniors” every day, we spoke with wealth managers and other industry experts to learn what they think about this important demographic.

Have you made any changes to your marketing strategy to gain access to the boomer market? If you have, please leave us a comment below or send me an email at dwilliams@sbmedia.com.


From what I see at my office, most agents do not really care about their prospects or clients. Most are young (under 40) and have no idea of what a person 65, 75 or 85 … is going through. The worst part is that they have someone thirty-five-years-old who is training them.

--Philip Raines


I have to work to make my client base younger while expanding my offerings and knowledge about areas of importance to seniors.

--Eustace L. Greaves Jr.


Boomers still tend to want to talk about all their options. Future generations concern me as they most likely will rely on doing all business over the Internet.

--Karen Larson


As a Gen-Xer, I firmly believe the boomers were the last generation to really note pivotal moments in business history as it relates to our industry — so their influence and role as clients AND mentors will be deeply felt.

--Dan Clark


Many seniors have more time on their hands and want to take a more active role in their financial decision making. It's become a hobby for many of them even though they are seriously unqualified to attempt it with any degree of success.

--Rebecca True


People are starting to take income, so more allocation is important. It’s also difficult, since more bonds are needed in these portfolios, but bonds are overpriced.

--Rick Carlson


For more from Daniel Williams, see:

The new economy

Selling annuities to a diverse women’s market

Falling off the fiscal cliff

About the Author
Daniel Williams

Daniel Williams

Daniel Williams, Editor-in-Chief of the new Retirement Advisor magazine (formerly Senior Market Advisor) and Annuities Channel Editor for LifeHealthPro.com, is an award-winning journalist and business editor with extensive experience in print, online and trade shows. Prior to joining Senior Market Advisor, Daniel was editor of Real Estate Southern California magazine and West Coast South Bureau Chief of GlobeSt.com, both are divisions of Real Estate Media. Previously, he covered the commercial real estate beat for the Orange County Business Journal. While there, he received a certificate of merit from SABEW (the Society of American Business Editors and Writers Inc.) for a story on "OCs Cash Economy." A native of the Deep South, Daniel relocated from Los Angeles to Denver with his wife and daughter and can be reached at dwilliams@SummitProNets.com or on Twitter @LHPro_Annuities.


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