A few months ago, I wrote about how CostCo, in partnership with Aetna, had entered the health insurance market, allowing consumers to pick up policies along with their pallets of frozen waffles. I asked, could life insurance be far behind?
And now we have an answer. Walmart and MetLife just announced they’ve launched a pilot life insurance program at 200 stores in Georgia and South Carolina. Customers can choose between two coverage options — $10,000 or $25,000 — with prices varying by age. An 18- to 44-year-old can purchase a one-year $10,000 policy for $69. Older people pay more, with a one-year $25,000 policy for a 60- to 65-year-old priced at $429.