Filed Under:Health Insurance, Ltci

The 3in4 campaign: Use it


Margie Barrie
Margie Barrie

Looking for ways to increase awareness of the need for long-term care (LTC) planning among your prospects and clients? 

If the answer is yes, then you should learn about the 3in4 Need More Campaign.

The campaign provides a number of ways for agents to benefit. It’s free to join, and many of the materials and benefits are free. There are other levels of membership that provide general and private labeled materials, training and access to specialty branded lead campaigns. For these, there is a minimal fee.  

The list of free items you can receive by joining includes a customizable press release; a phone script for client calls; an LTC Resources List; a 3in4 booklet for clients – A Guide To Long Term Care Planning Today; a PowerPoint presentation and a script for your local NAIFA or NAHU chapter and for outside seminars; and access to the videos that were filmed as part of two national consumer awareness tours featuring campaign spokesperson Dr. Marion Somers, a nationally-known long-term care coordinator. These videos can be sent to clients and prospect to encourage them to consider LTC planning. 

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