Filed Under:Life Insurance, Sales Strategies

Are agents holding back the underwriting process?

A session at NAILBA 31 clarifies one of the biggest challenges facing the industry.

Copyright (c) 123RF Stock Photos
Copyright (c) 123RF Stock Photos

While attending a pair of breakout sessions involving the Life Insurance Direct Marketing Association (LIDMA) during NAILBA 31 on Thursday, the vibe among the vendors and BGAs in the room was that carriers are embracing new technologies designed to simplify and speed up the life insurance underwriting process, and consumers expect it. The trick is getting agents to buy in.

A carrier on the panel of speakers in Thursday's "Building Your Business with a Better Process" session noted that consumers expect newer solutions and carriers want to provide them. But for that to happen, agents need to start utilizing tools commonly available now, such as eSignatures and ePolicy delivery.

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Nichole Morford

Nichole Morford
Managing Editor

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