Filed Under:Health Insurance, Ltci

Who buys LTCI?

Market data

Which of these women might buy LTCI coverage? AHIP has ideas. (AP Photo/Phil Coale)
Which of these women might buy LTCI coverage? AHIP has ideas. (AP Photo/Phil Coale)

Q. Who should I be targeting for long-term care insurance (LTCI)? What are the surveys and studies showing about who is buying this protection, and why?

A. America’s Health Insurance Plans (AHIP) periodically releases a study of the LTCI industry.

The AHIP researchers found that the agent's recommendation and the insurer's reputation are the reasons most often cited for the purchase of a particular company's policy. 

Margie Barrie

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Nichole Morford

Nichole Morford
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