I shouldn’t have to preach the importance of marketing your business online; especially today, where thanks to major search engines like Google and Bing, we have the instant gratification of the Internet at our fingertips. Creating a website for your business is a step in the right direction, but it is not enough. With these four tips you can take your site from a plain virtual business card to a lean, mean, lead-generating machine.
1. Put in what you wish to get out.