Lately I’ve been thinking a lot about “core values.” As it applies to customer service, core values may be what make a customer decide to do business with you. Values may also be the reason your employees enjoy working for you and are motivated and committed to doing their best.
What words do your customers use to describe you? Are they the same words you would use to describe yourself? In some cases, these words will describe the core values of your organization. These are the values that you want both your employees and your customers to associate with you.