Filed Under:Life Insurance, Sales Strategies

Creating a unique client experience

One of my great loves in life is music, and I have spent many years working on the side as a professional singer, director and producer. My music mentor has a perspective on client impressions that I’ll never forget, and it’s simply this: “You only get one chance at a first impression.”

How much thought have you given to your client experience? Always try to view things through the lens of your clients. How are they greeted when they call the office, and what do they experience when they walk through your front door? What does your physical office environment communicate? How do you create a memorable experience?

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Nichole Morford

Nichole Morford
Managing Editor

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