As they flee a capricious stock market, seniors and baby boomers are more open to so-called safe money products like annuities. That was the theme of a recent seminar sponsored by LifeHealthPro.com and Bankers Annuity Brokerage, “Selling Annuities in a Volatile Market.”
Moderator Daniel Williams, editor of Senior Market Advisor, began the discussion by pointing to recent surveys done by the magazine that indicate seniors and boomers are gravitating toward safety in their investments. Although seniors of the Silent Generation have always been more conservative in their investments, baby boomers who come from a more entrepreneurial generation are warming to safe money products as well. “They are tired of the ups and downs [of the stock market]. They want the safety of annuities,” Williams said.