Filed Under:Health Insurance, Individual Health

Exchanges: Coming to a store near you?

The Golden State
The Golden State "health insurance supermarket" could reach consumers through brick-and-mortar supermarkets.

The California Health Benefit Exchange board is hoping to get retail stores to provide in-store enrollment assistance for the state's Covered California individual health insurance exchange.

To participate in "Tier 1 retail partnerships" with the Covered California exchange, a store would have to get employees trained and certified as providers of in-person assistance, according to a written presentation prepared by Thien Lam, a deputy director at the board.

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Nichole Morford

Nichole Morford
Managing Editor

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