ST. PAUL, Minn. (AP) — Minnesota is rushing to build an exchange – a new kind of marketplace that will help about 1.3 million people choose health coverage options.
The exchange system is a centerpiece of the Patient Protection and Affordable Care Act (PPACA). If it lives up to advance billing, consumers will go to a web site similar to Expedia or Travelocity where they can get the information they need to choose a plan, learn if they qualify for financial assistance and sign up — all in less than an hour.
Probably next month, she said, the exchange will roll out the name consumers will know it by — something Todd-Malmlov hopes will resonate as safe and trustworthy. Then the exchange will begin marketing itself through TV, radio, social media and other means to tell Minnesotans what's coming.
When the site goes live in October, she said, consumers will get easy-to-understand information that will help them make good choices. They'll also find out how much help they'll get in paying for coverage.
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