Filed Under:Life Insurance, Sales Strategies

Love and logic


As Valentine’s Day once again approaches, plenty of married guys and gals everywhere are anxiously trying to come up with something a little more original than flowers, chocolates, lingerie or jewelry.

And annually I lament the fact that securing life insurance coverage to protect your family as a Valentine’s gift — admittedly not sexy or romantic at the time — seems about as popular as giving your wife a vacuum cleaner or exercise equipment. While life insurance may not elicit that stereotypical “Every Kiss Begins With Kay” response, it’s not like it deserves the evil glare that a Thighmaster or an upright Hoover will get you. Alas, presenting your spouse with proof of a life insurance policy as a gift will likely result in a quizzical look, as in, “Gee, thanks. You shouldn’t have…”

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Nichole Morford

Nichole Morford
Managing Editor

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