The list of providers who are trying to make the case that their services are essential -- and cost-effective, and cost-preventing -- includes psychologists, dentists, optometrists, social workers, urgent care clinic managers, acupuncturists, chiropractors, and more.
Insurers and the providers have been fighting the battles with each other and in state legislatures for decades.
PPACA calls for all non-grandfathered individual and small group plans sold after Jan. 1, 2014, to offer the EHB package, to help consumers shop for coverage on an apples-to-apples basis and reduce the chances that some plans will try to outcompete others by watering down their benefits.
The U.S. Department of Health and Human Services has just released an advance version of EHB final regulations. It's not clear whether the final EHB regulations will really represent the last word, or just the official start of the EHB debate fireworks.