Filed Under:Health Insurance, Disability

Disability insurers go after younger prospects

Will Jane Doe's income protection grow along with her income? (IRS image)
Will Jane Doe's income protection grow along with her income? (IRS image)

Insurers are trying to get young consumers interested in protecting their incomes by coming out with individual disability products aimed at customers with lower incomes.

Standard Insurance Company, a unit StanCorp Financial Group Inc. (NYSE:SFG), said it will be courting young professionals who earn less than $75,000 per year.

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Nichole Morford

Nichole Morford
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