Filed Under:Your Practice, Sales Marketing

6 tips to perfect your elevator pitch

How often do you rehearse your elevator pitch?  our statement of the value you bring to clients should not take more than 30 seconds, the time it would take for your most prized prospect to reach his floor. Every producer should know her elevator pitch by heart. And be able to articulate it enthusiastically.

Here are a few best practices when it comes to your elevator pitch:

  1. Be succinct. Remember: You must complete your statement of value in 30 seconds.
  2. Be simpatico. Show your prospects that you know and work with others like them.
  3. Verticalize. For example, “We work exclusively with LA contractors like you” or “We work only with trucking companies with fleets greater than 25 units.”
  4. Be specific. “Save money” and “great service” are things anyone can say. What are three main things that differentiate you from the competition?
  5. Close with a call to action. What’s the next step you would like your prospect to take?
  6. Transfer enthusiasm! If you want your prospect to believe in what you’re offering, show him that you believe in it.

Practice makes perfect. Your pitch should be second nature and roll off your tongue effortlessly. Remember, you’ve got to make your case before your most important prospect steps out of the elevator and is gone forever.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

Alan Blume is an author, and as founder and CEO of StartUpSelling Inc., he works with small businesses on lead generation, sales, marketing, website design and branding. For more information, go to

Featured Video

Most Recent Videos

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Protesters Disrupt WellPoint Annual Meeting


Hecklers call for more disclosures of information about political contributions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.