Filed Under:Annuities, Sales Strategies

LIMRA names top 20 annuity carriers

The 2012 stats are in from LIMRA and Jackson National Life was the No. 1 seller of annuities last year, bumping 2011’s leader, MetLife, to third place. That shouldn’t be too much of a surprise in light of the fact that MetLife declared its intention to scale back variable annuity sales last year.

Scale back it did, which probably explains why Prudential Annuities was the top seller of variable annuities (VAs) in 2012. Jackson National took the second spot, while MetLife tumbled to third place. In 2011, MetLife held the top spot in VA sales, followed by Prudential and Jackson National.

In the fixed category, Allianz Life of North America was the leader, followed by New York Life and Aviva. Last year, AIG Companies headed the list, trailed by Allianz, New York Life, American Equity Investment Life and Aviva.

Industry-wide, total U.S. sales hit $219.7 billion last year, down from $240.3 billion in 2011 and the lowest level since 2005, reports LIMRA.

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Nichole Morford

Nichole Morford
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