Filed Under:Health Insurance, Ltci

LTCI sales boosters: 5 tools

3in4 is back

Spring has sprung. It's time to go out and look for green shoots.
Spring has sprung. It's time to go out and look for green shoots.

If you're an optimist like me, then you already believe 2013 is going to be a banner year for the long-term care insurance (LTCi) industry.

It looks like we're trending on the gains we made last year, in which the top 5 carriers posted a combined growth of 25% new business sales year-over-year. (Not everyone fared so well, but I've written before how our industry is undergoing a natural process of contraction and thinning just as 200 other markets have.)

Imagine the lift you'll receive when your client has just viewed a commercial in support of LTCi planning or LTCi partnership. We also expect additional national spokespeople to help "spread the Gospel"-- we'll be keeping our fingers crossed for sports & entertainment figures to extend our reach to new markets.

4) Social media marketing. Speaking of new markets, the future is digital. Although many producers intrinsically know this, just as many need help getting from A to B. The 3in4 Association-- which already supports robust Facebook, YouTube and Twitter properties-- has created a referral-generator specifically utilizing Facebook which any agent can use.

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Nichole Morford

Nichole Morford
Managing Editor

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