Filed Under:Your Practice, Social Media

3 ways to make your LinkedIn profile shine

To your prospects, you don’t exist. You’re nobody. They’ve never even heard of you. So, if they were to go to your company’s website, would they get a sense of your personal expertise and the value you could bring them?

Probably not — and, that’s a real problem. Recent research by The Corporate Executive Board shows that when it comes to winning new business, you are more important than your products/services. What prospects really care about is working with a knowledgeable person who can help them achieve their business objectives.

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Nichole Morford

Nichole Morford
Managing Editor

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