To your prospects, you don’t exist. You’re nobody. They’ve never even heard of you. So, if they were to go to your company’s website, would they get a sense of your personal expertise and the value you could bring them?
Probably not — and, that’s a real problem. Recent research by The Corporate Executive Board shows that when it comes to winning new business, you are more important than your products/services. What prospects really care about is working with a knowledgeable person who can help them achieve their business objectives.