Filed Under:Life Insurance, Sales Strategies

Paper apps: Love ’em or leave ’em

Opinion

Brian Anderson with
Brian Anderson with "Forms Guy" at iPipeline Connections 2013 in Las Vegas.

This industry sure kills a lot of trees.

While electronic applications are becoming more commonplace, paper applications still account for the vast majority of all apps submitted. A speaker at last week’s iPipeline Connections 2013 in Las Vegas estimated there were probably around 14 million paper life insurance applications submitted last year. In contrast, e-app market share leader iPipeline is expecting to hit its one millionth total electronic application sometime later this year.

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Nichole Morford

Nichole Morford
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