Staffers at the New York Health Benefit Exchange are trying to spread the message that they love agents and brokers.
Market researchers working for the Minnesota exchange recently reported that brokers in their state want exchange managers to talk about the value of brokers and to offer dedicated producer support teams.
Today, brokers handle about 88 percent of the state's small-group coverage, the staffers said.
"Brokers will have the support of a dedicated online portal to facilitate applications and renewals," the staffers said. "Broker can also serve as employer proxy in [an] employer portal."