Filed Under:Life Insurance, Sales Strategies

Carriers actively exploring alternative distribution

Opinion

We all know life insurance ownership is at a 50-year low, and there are fewer agents out there working the underinsured/uninsured middle market. As this doesn’t figure to change anytime soon, carriers are actively seeking to expand distribution to middle-market consumers through new strategic alliances with non-traditional organizations.

Perhaps the most obvious example of this is the partnership announced in October 2012 between MetLife and Walmart, where MetLife is marketing pre-paid one-year term life policies in around 200 Walmart stores in Georgia and South Carolina.

Featured Video

Most Recent Videos

Prospects not listening to voice mail? Arrange a phone date

Provided by LIFEHEALTHPRO

Redesigning your phone life is more important than finding the “best words” for a voice mail in today’s culture.

Behind the scenes with Vicki Gunvalson [VIDEO]

Provided by LIFEHEALTHPRO

In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI

Provided by LIFEHEALTHPRO

Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's

Provided by LIFEHEALTHPRO

An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Related resources

More Resources

Comments

Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Close
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.