Lincoln Financial Distributors, the wholesale distribution arm of the Philadelphia-based Lincoln Financial Group, announced today that they are adding Lincoln ChoicePlus Assurance and the Prime Income Optimizer, variable and fixed index products respectively, to Primerica's suite. Primerica representatives will begin offering their clients the products on July 1.
Since November 2011, Primerica representatives have been selling fixed index annuity products from Lincoln as part of their retirement planning portfolio. The products, which mostly target the middle market, are designed for predictable growth and income distribution while in retirement.
With the new variable and fixed products, Primerica hopes to expand their reach to a broader base of clients while maintaining its traditonal client base.