Filed Under:Life Insurance, Life Practice Management

Companies misjudging lead response times

Companies are wasting sales leads because their teams aren't responding to online contacts as quickly as they think, new research shows.

Published by sales automation and analytics provider InsideSales.com, the report reveals that companies often grossly underestimate response times and overestimate response attempts. The study is based on InsideSales.com's ResponseAudit, a standardized and automated research tool that tests how quickly and persistently companies are contacting online leads.

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Nichole Morford

Nichole Morford
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