Filed Under:Health Insurance, Ltci

LTCI Watch: Prepositional phrases

Opinion

Times flies.
Times flies.

The PBS NewsHour has been running some great segments on long-term care (LTC) recently.

One recent segment, for example, showed a daughter serving as a caregiver for her mother, who is suffering from Alzheimer's.

Of course, long-term care and long-term care insurance are the same way.  It's still easy for me -- and even, maybe, for people in the LTCI community -- to think, hazily, in terms of the "LTCI market," when, in fact, there are dozens, maybe hundreds of separate products still on the market or still in force, and many different types of buyers for the products, and many different ways the buyers could use the producers.

The LTC provider side of the story is another cloud of confusion that resolves into thousands of different story ideas once you get up close to it, and the same, of course, is true for the family caregivers, and the casual, non-family caregivers.

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Nichole Morford

Nichole Morford
Managing Editor

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