Filed Under:Markets, Employee Benefits

LIFE: Disability video watchers want more information

Many consumers watched videos about Bill Reid, a man who survived a car crash, to the end. (LIFE image)
Many consumers watched videos about Bill Reid, a man who survived a car crash, to the end. (LIFE image)

Consumers who watched short disability awareness videos to the end were about twice as likely as other consumers to want more information about disability risk.

The Life and Health Insurance Foundation for Education (LIFE) collected that data by polling consumers exposed to its 2013 Disability Insurance Awareness Month campaign, which took place in May. 

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Nichole Morford

Nichole Morford
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