We’re all familiar with social media’s all-star team: Facebook, Twitter, LinkedIn and YouTube. But there’s a fifth player to join the team: Pinterest. Pinterest is a way to organize and share content-related images from all over the web. If someone likes what you’ve “pinned,” they can re-pin it. As it gets passed along, the image remains attached to your company’s profile, thereby bringing you brand exposure.
Now, while you may be wondering what a scrapbooking site originally aimed at women seeking out recipes and crafting ideas has to offer a financial-services company, consider this: It is estimated that by 2019, females will make up two-thirds of America’s wealthy individuals. And, so far this year, Pinterest has been the third most used social network in the U.S. If this isn’t enough of a reason to consider adding Pinterest to your social-media marketing plan, here are some additional facts: