Beginning March 29: To help insurance agents and financial advisors like you guide clients in making critical wealth, health and life decisions we will be moving our coverage from to

Our comprehensive coverage will help you expand your knowledge base and adapt a new client-centric approach that incorporates both insurance and investment solutions.

ThinkAdvisor’s new Life/Health channel is your roadmap to thriving in a disrupted environment.


Filed Under:Markets, Company News

LIMRA: 9 in 10 companies use social media

The report reveals that with increased usage of social media, strategies are evolving.
The report reveals that with increased usage of social media, strategies are evolving.

Financial services companies have increased their engagement with social media sites, according to a new LIMRA study.

The LIMRA report “Retweets, Likes and Shares: How Financial Services Companies are Using Social Networks,” is based on survey responses from 53 U.S. and Canadian financial services companies that have individual lines of business.

The report reveals that with increased usage of social media, strategies are evolving.

“We found that nine out of 10 companies currently use social media and most agreed that compelling content is vital,” says Norah Denley, distribution and technology research for LIMRA. “Posting content that provides value to an audience is just as important — if not more so — as reaching the audience in the first place.” 

The LIMRA study looks at the strategies of how companies are currently using social networks and their outcomes so far: 

  • Facebook: Sixty-five percent say they use Facebook to build community. Results indicate that companies are increasing engagement with audiences and some companies are using Facebook as a customer service channel.
  • LinkedIn: Nearly seven out of 10 say they use LinkedIn to recruit staff. Surveyed companies report they have seen success in recruiting efforts on LinkedIn, as well as increasing audience size.
  • Twitter: Six in 10 say their main objective for Twitter is brand awareness. Companies report that Twitter is providing value to the brand and helping customers while increasing their reach.
  • YouTube: Brand awareness is the main objective for 83 percent of the companies surveyed. The use of video supports other initiatives for companies that say YouTube is an easy way to host videos and increase SEO.
  • Google+: Fifty-eight percent say they use Google+ for brand awareness and to build community. While results with surveyed companies have not been clear, many compared Google+ to Facebook.

Featured Video

Most Recent Videos

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Protesters Disrupt WellPoint Annual Meeting


Hecklers call for more disclosures of information about political contributions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.