Filed Under:Your Practice, Sales Marketing

Protecting your brand in the age of the Internet

“It takes decades to develop a good name, yet only minutes to destroy it.” So said my father to my brother and me when we were just starting out in professional life over 30 years ago.

If you’ve been in private practice for a while, you surely know of someone who, over perhaps the slightest oversight or minor infraction, went through regulatory or investigative agony defending their character and reputation from an online allegation or consumer complaint. Even if one is eventually exonerated, the digital trail of the ordeal can remain online for years, where any future prospect with a search engine can misconstrue it. 

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Nichole Morford

Nichole Morford
Managing Editor

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