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Half of advisors plan to boost use of emerging market funds

Nearly half of advisors plan to increase portfolio allocations devoted to emerging market funds. And close to one-third intend to invest more in other alternate vehicles, according to a new report.

Cogent Research unveils these findings in its 2013 annual Advisor Brandscape study, which examines brand preference and product usage among financial advisors. The report explores trends in awareness, perception, share of assets and loyalty to the top mutual fund managers, exchange-traded funds and variable annuity providers.

“Advisors are hungry for nontraditional products that offer greater portfolio diversification and access to particular asset classes with higher return potential," the report states. “Meanwhile, advisors are most likely to say they will reduce their exposure to U.S. fixed income and cash.

“These preferences point to potential [opportunities] for asset managers to promote their distinctive investment philosophy and expertise within these specific areas,” the report adds.

The report forecasts the following changes in asset class usage over the next two years (the percentages indicating the proportion of advisors increasing or decreasing use of an asset class):

Asset class

Percent decrease

Percent increase

Percent of advisors making a change

Net gain/loss

U.S. public equities

-18%

23%

40%

+5

Non-U.S. public equities

-3%

35%

38%

+31

Private equity

-2%

13%

14%

+11

U.S. fixed income

-41%

9%

51%

-32

Non-U.S. fixed income

-9%

27%

36%

+18

Cash/cash equivalents

-23%

6%

28%

+17

Real assets/commodities

-2%

26%

28%

+24

Real estate/REITs

-4%

28%

32%

+24

Other alternatives

-1%

30%

31%

+29

Emerging markets

-2%

49%

50%

+47

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