Several years ago, I was evaluating the overall effectiveness of my marketing efforts. In my view, successful marketing results in a prospective client who is primed and ready to "buy" me before they ever step foot in my office. In other words, before I physically meet with them, they are already 70 percent to 80 percent of the way toward hiring me.
As baby boomers age and place themselves squarely into my target market (age 60-75), it was becoming more and more clear to me that I needed effective web branding. After all, aging boomers are very active on the web, and I’ve found that most will do some kind of web research before coming into my office.