If your goal is to drive traffic to your website, there is nothing you can do that will have a more powerful effect on your numbers than blogging. That’s because when it comes to your website, content is king. Website visitors and search engines evaluate your site based on content. It’s vital to your online success and can help determine whether leads turn into clients.
Business blogging is best defined as an initiative aimed at increasing website traffic or building brand visibility. And like all business initiatives, the success of your blog needs to be measured. You need to discover whether or not your blog is doing its job and generating traffic. You need to know if it’s satisfying this function, so that you can make changes if you find out that it’s not.
Here are two easy-to-measure metrics you can track with a free Google Analytics account:
A business blog is a chance to address prospects, clients and the public at large. Make sure you know whether yours is hitting the mark so you make the most of this important marketing tool.
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- How to measure sales success, Part 2
- Ways to win with a blog
- 10 tips to evaluate your new marketing program
Amy McIlwain is a professional speaker on social media and President of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website www.financialsocialmedia.com and on Facebook, LinkedIn and Twitter.