Beginning March 29: To help insurance agents and financial advisors like you guide clients in making critical wealth, health and life decisions we will be moving our coverage from to

Our comprehensive coverage will help you expand your knowledge base and adapt a new client-centric approach that incorporates both insurance and investment solutions.

ThinkAdvisor’s new Life/Health channel is your roadmap to thriving in a disrupted environment.


Filed Under:Markets, Affluent

Business’ cash balances increase

Forty percent of organizations held greater cash balances during the first quarter of 2013 than in the first quarter of 2012.
Forty percent of organizations held greater cash balances during the first quarter of 2013 than in the first quarter of 2012.

If clients’ cash holdings are a good indicator of sales prospects, then life insurance professionals who cater to business owners should applaud the results of a new survey that records a double-digit gain in cash balances among businesses during the year past.

Published by the Association of Financial Professionals and underwritten by RBS Citizens, the “2013 AFP Liquidity Survey” polled 885 company treasury and finance professionals to gauge their companies’ short-term investment priorities.

The report shows that 40 percent of organizations held greater cash balances during the first quarter of 2013 than in the first quarter of 2012. Less than one in four organizations reduced their cash and short-term investment balances during this period, while 39 percent had no significant change.

“[The survey] results reveal a year-over-year increase in the net number of organizations accumulating cash,” the report states. “As companies weigh their business prospects against business environment uncertainty, many build their cash balances in anticipation of improving economic conditions. They may keep cash on the sidelines, awaiting the right growth opportunity, creating variability in measurement of cash holdings.”

The survey lists the following changes in cash and short-term investment balances during the past year for U.S. and non-U.S. cash holdings:


Within the U.S.

Outside the U.S.

Much larger (+15%)



Somewhat larger



No significant change



Somewhat smaller



Much smaller (-15%)



Percentage distribution of organizations with cash and short-term investment holdings.

The report attributes, in part, the increase in cash balances among respondents since 2012 to a rise in operating cash flow (cited by 54 percent or respondents); an increase in debt outstanding or access to debt markets (17 percent); and to an acquisition of a company or the launch of new operations (16 percent).

The survey additionally cites the following causes for reduced cash holdings compared to the year-ago period among other respondents:

● Acquisition of a company or launch of new operations (cited by 36 percent or respondents);

● Increased capital expenditures (32 percent); and

● Decreased operating cash flows (26 percent).

“The relationship between cash flow and cash holdings is not surprising,” the report states. “Elevated activity around acquiring a company or launching new operations entails an increase and/or decrease of cash levels. Other leading drivers of change, such as increasing capital expenditures and paying down debt, may continue to bode well for economic growth over time.”

Featured Video

Most Recent Videos

Behind the scenes with Vicki Gunvalson [VIDEO]


In this exclusive interview, Vicki Gunvalson shares how she built a $15 million a year annuity business by planning for...

Regulator: Market may need to reinvent LTCI


Cioppa says Maine's governor wants to spur the creation of better products.

Dementia: It's more than Alzheimer's


An association calls for policymakers to remember lesser-known neurodegenerative conditions.

Protesters Disrupt WellPoint Annual Meeting


Hecklers call for more disclosures of information about political contributions.

Related resources

More Resources


Power your business with up-to-the-minute insurance news, analysis, and best practices from LifeHealthPro Daily eNewsletter – FREE.

Power your business with LifeHealthPro Daily eNewsletter – FREE.

Enter a valid email address.
Nichole Morford

Nichole Morford
Managing Editor

Thank you for subscribing to LifeHealthPro Daily!

Check Out More eNewsletters Now! Close

Advertisement. Closing in 15 seconds.