Filed Under:Markets, Affluent

Business’ cash balances increase

Forty percent of organizations held greater cash balances during the first quarter of 2013 than in the first quarter of 2012.
Forty percent of organizations held greater cash balances during the first quarter of 2013 than in the first quarter of 2012.

If clients’ cash holdings are a good indicator of sales prospects, then life insurance professionals who cater to business owners should applaud the results of a new survey that records a double-digit gain in cash balances among businesses during the year past.

Published by the Association of Financial Professionals and underwritten by RBS Citizens, the “2013 AFP Liquidity Survey” polled 885 company treasury and finance professionals to gauge their companies’ short-term investment priorities.

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Nichole Morford

Nichole Morford
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