Filed Under:Annuities, Sales Strategies

Keep on cold calling

I find it fascinating how many people claim that cold calling is dead, that it is a waste of time or that it is the least-effective way to generate new sales leads.

I know cold calling is tough. Yes, it is extremely challenging to connect with busy decision-makers. And, true, many companies won’t even accept cold calls from salespeople.

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Nichole Morford

Nichole Morford
Managing Editor

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